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Considering the 5 Ps of effective lobbying


November 29, 2021



As demographics and societal priorities change, the big question of “how to most effectively lobby government?” has an ever-evolving answer. The answer to that question is especially relevant in farm and food policy, as decision-makers in government that have a strong understanding of agriculture and how the food system works are increasingly difficult to find. Prime Minister Justin Trudeau’s mandate letters for the new session of Parliament — the to-do lists for cabinet ministers — have not yet been published, but it is clear from the election campaign and the throne speech that the Liberals aspire to have every policy…

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