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Celebrity endorsements, farming in advertising, and getting it right — a LIVE! with Michelle “The Farm Babe” Miller

By: RealAgriculture News Team

October 15, 2020

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When Burger King launched a lemongrass and methane-filled advertisement that grossly misrepresented farming, Michelle Miller was having none of it.

So, the farmer and speaker from Iowa who goes by “The Farm Babe” contacted Burger King and invited them out to her farm. The result was a new commercial and a new conversation about sustainability in agriculture. Watch below for Miller’s take on how it all happened, why speaking up matters, and more.

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