AGCO acquires Winnipeg-based GrainViz
AGCO — which carries brands such as Fendt, Massey Ferguson, Gleaner, and Challenger — is acquiring research and product development Firm 151 Research to create new technology solutions for grain customers.
Previously, AGCO and 151 Research had an exclusive technology partnership to develop GSI GrainViz precision grain monitoring, which gives growers and commercial operators advanced insight into the moisture content of the grain in their steel storage bins. This acquisition will allow AGCO to continue to develop GrainViz and expand into new solutions.
151 Research’s GrainViz system utilizes medical imaging technology that was originally developed at the University of Manitoba for breast cancer detection. A series of electromagnetic antennas are mounted around the inside of a grain bin to generate a real-time 3D image of the contents of the bin.
Stefan Caspari, AGCO senior vice president, and general manager of grain and protein, says the company is looking forward to creating a connected experience across the entire grain system to increase efficiency and profitability to their customers.
“Our grain customers are facing significant challenges due to difficulty finding labour, low commodity prices, and tight margins. We need the sharpest minds working on finding answers to these challenges, and we believe this acquisition will help improve our customers’ operations through smarter technology,” Caspari explains.
AGCO says they will retain the firm’s 45 current employees and maintain the Winnipeg office as the smart grain technology center of excellence. The team is completing an initial release of GrainViz in a limited number of bins this fall, with a broader launch planned prior to the 2021 harvest season.