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How willing are Canadians to trade meat for plant-based protein?

By: RealAgriculture News Team

November 1, 2018

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Many of us are full-fledged carnivores, but fewer and fewer Canadians are cutting into a barbecued steak.

That’s the conclusion of a new Dalhousie University study looking at Canadian attitudes toward plant-based protein alternatives. According to the study, 6.4 million Canadians say they are limiting the amount of meat they eat, and the number will likely grow.

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Dalhousie University professor and principal investigator Sylvain Charlebois says “more and more Canadians are considering reducing the amount of protein from meat in their diets.” That is a key finding from the online study entitled: Plant-based dieting and meat attachment: Protein wars and the changing Canadian consumer. The study was released to coincide with World Vegan Day, which is observed on November 1.

Charlebois notes that Canada’s new food guide will be released in the months to come, and advances in technology have given consumers more protein choices. “We wanted to learn more about what Canadians think about eating meat and plant-based alternatives, and how willing they are to reduce their meat consumption and consider new types of proteins.”

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In this interview, Sylvain Charlebois tells RealAgriculture’s Shaun Haney that health concerns, the environment and price are key factors reducing consumers’ love of meat. Story continues after the interview.

Key findings from the study include:

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